Despite efforts, it is common for high-profile patients to receive elevated attention like expedited check-in to specialized care. These individuals can also trigger stricter monitoring protocols to safeguard confidentiality and privacy. But when it comes to data protection, the truth is simple: every patient is high profile.

At Bluesight, we believe every patient is important enough to be protected with the highest level of security and compliance. Whether a patient is a local schoolteacher, a family member of staff, or a well-known public figure, their health information carries the same significance. And not protecting their data increases compliance and financial risk – with penalties up to $1.5 million per violation – and the irreparable damage of losing patient trust.

Make Patient Privacy Your Promise

Health systems often do an outstanding job prioritizing data protection for patients who are in the public eye. But operationally, many still rely on manual or reactive systems that leave privacy teams reviewing up to 70% more cases than necessary, while missing potential violations.

Although privacy breaches involving high-profile individuals may be quickly flagged, the reality is that most privacy breaches involve everyday patients, carrying equally significant legal, reputational, and personal consequences. 

Treating some patients with priority means that others might be treated with less. Privacy shouldn’t be a privilege – it should be a promise.

Unfortunately, with staff shortages, burnout, rising costs, and constantly evolving regulatory demands, the administrative burden of manually reviewing data access and identifying risk often exceeds what most teams can realistically manage. As a result, some privacy incidents go unnoticed until damage has already been done.

Leading health systems understand this and are shifting from reactive, manual processes to proactive, data-driven monitoring, and embedding vigilance into their workflows. 

Technology Must Scale Patient Privacy

Machine learning and AI create new opportunities to extend the level of privacy monitoring traditionally reserved for ‘high-profile’ cases. That’s where Bluesight comes in. 

As a 5x Best in KLAS winner for Privacy Monitoring, our PrivacyPro platform uses pattern recognition, predictive risk scoring, and user watchlists to enable hospitals to:

• Automatically identify abnormal access patterns – even before an incident occurs
• Detect and prioritize emerging risks based on behavioral context
• Act quickly to protect all patient data, not only those flagged as sensitive
• Reduce manual reviews, saving time for more valuable patient-facing tasks

This doesn’t mean treating every patient identically – it means applying the right level of protection to every individual, based on risk.

This evolution in data protection creates simpler privacy processes. It’s about choosing smarter systems that help teams work more efficiently. Organizations can adopt proactive, risk-based monitoring tools and intelligent alerting to identify unusual activity before harm occurs.

With 10+ years in patient privacy technology (through its acquisition of Protenus), Bluesight’s PrivacyPro helps health systems close monitoring gaps before they become incidents, while detecting issues earlier and resolving them faster.

A Patient’s Trust Begins with Their Data

Patients don’t see their medical records as an information source. They see them as their most private story. Therefore, protecting patient data is an extension of protecting their privacy.

When health systems use advanced technology and rigorous oversight to monitor all patient records, they reinforce the fact that they care about everyone’s privacy and trust.

We believe the highest level of vigilance should be seamlessly built into the workflow. As we continue to innovate, expand our AI intelligence, and grow our partnerships, that commitment remains constant. Every patient deserves the highest level of protection, and every patient deserves to be treated like they are a priority.

Ready to evaluate privacy monitoring solutions for your health system? Our Patient Privacy Monitoring Solution Buyer’s Guide will help you navigate the complex landscape of patient privacy technologies and find the right solution to protect all patients equally – not just the VIPs.